We recently had the privilege of catching up with Herman
Chan, one of San Francisco’s biggest Real Estate Personalities, to get the
inside scoop on preparing your luxury home to sell for top dollar. Broker,
Speaker & Videoblogger, Herman has been featured on countless media outlets
including HGTV, House Hunters, My House is Worth What, and MSNBC.
What are the biggest mistakes you see on the exterior of
luxury homes on the market?
It never ceases to amaze me how much homeowners will spend
on designer furniture, imported marble, one of a kind toilets, but the outside
of their home look so blah. Take a
chance with some off the beaten path color for that front door! In my forthcoming
photography book Looking Up: Images to Uplift & Inspire, I highlighted some
luxury properties with interesting exteriors because those are the ones that
stood out from a sea of homogeneity.
What are the top three things homeowners can do to make the
best first impression?
I know I sound like a broken record, however, it needs to be
underscored because people just don’t learn.
Three things that will make any home stand out is to declutter,
new paint and professional staging.
Decluttering allows people focus on the wonderful space rather than
littered personal junk. Spruce up your
home with a fresh coat of paint for a quick facelift and to unify spaces for
natural flow. A whole generation of
consumers have been socialized by HGTV to expect staged properties during the
shopping process. Buyers want to be wow’d which will hopefully be reflected in
offer prices.
Would you recommend the same improvements in Pacific Heights
as you would in Noe Valley, Piedmont or Palo Alto? Are there regional trends
sellers should pay attention to?
In order to be successful in real estate, you must
understand your consumer. The Bay Area
yet more notably in San Francisco, a plethora of micro-markets exist so each
market deserves different approaches.
Piedmont is all about family, hosting dinner parties, and manicured
yards for kids’ parties. You wouldn’t
remodel a sprawling Piedmont estate in the aesthetic of a SOMA loft heavy with
steel, brick, and concrete which is in fact very appealing to young
professionals in tech and Millennials. The Casto
has gentrified immensely with influx of young families. I am seeing a lot of
bedrooms staged as kids rooms in the Castro. You’ll see a lot of regional
trends in my book Looking Up, whose images draw primarily from Northern
Californian life and decor. The eclectic nature of this area is astounding!
We recently had the privilege of catching up with Herman Chan,
one of San Francisco’s biggest Real Estate Personalities, to get the
inside scoop on preparing your luxury home to sell for top dollar.
Broker, Speaker & Videoblogger, Herman has been featured on
countless media outlets including HGTV, House Hunters, My House is Worth
What, and MSNBC.
What are the biggest mistakes you see on the exterior of luxury homes on the market?
It never ceases to amaze me how much homeowners will spend on
designer furniture, imported marble, one of a kind toilets, but the
outside of their home look so blah. Take a chance with some off the
beaten path color for that front door! In my forthcoming photography
book Looking Up: Images to Uplift & Inspire, I highlighted
some luxury properties with interesting exteriors because those are the
ones that stood out from a sea of homogeneity.
What are the top three things homeowners can do to make the best first impression?
I know I sound like a broken record, however, it needs to be underscored because people just don’t learn.
Three things that will make any home stand out is to declutter, new paint and professional staging.
Decluttering allows people focus on the wonderful space rather than
littered personal junk. Spruce up your home with a fresh coat of paint
for a quick facelift and to unify spaces for natural flow. A whole
generation of consumers have been socialized by HGTV to expect staged
properties during the shopping process. Buyers want to be wow’d which
will hopefully be reflected in offer prices.
Would you recommend the same improvements in Pacific Heights
as you would in Noe Valley, Piedmont or Palo Alto? Are there regional
trends sellers should pay attention to?
In order to be successful in real estate, you must understand your
consumer. The Bay Area yet more notably in San Francisco, a plethora of
micro-markets exist so each market deserves different approaches.
Piedmont is all about family, hosting dinner parties, and manicured
yards for kids’ parties. You wouldn’t remodel a sprawling Piedmont
estate in the aesthetic of a SOMA loft heavy with steel, brick, and
concrete which is in fact very appealing to young professionals in tech
and Millennials. The Casto, historically the gay ghetto, has gentrified
immensely with influx of young families. I am seeing a lot of bedrooms
staged as kids rooms in the Castro. You’ll see a lot of regional trends
in my book Looking Up, whose images draw primarily from
Northern Californian life and decor. I made sure to cite the location
and city of each photo. The eclectic nature of this area is astounding!
- See more at: http://www.nicheinteriors.com/blog/#sthash.OI6nHVXc.dpuf
We recently had the privilege of catching up with Herman Chan,
one of San Francisco’s biggest Real Estate Personalities, to get the
inside scoop on preparing your luxury home to sell for top dollar.
Broker, Speaker & Videoblogger, Herman has been featured on
countless media outlets including HGTV, House Hunters, My House is Worth
What, and MSNBC.
What are the biggest mistakes you see on the exterior of luxury homes on the market?
It never ceases to amaze me how much homeowners will spend on
designer furniture, imported marble, one of a kind toilets, but the
outside of their home look so blah. Take a chance with some off the
beaten path color for that front door! In my forthcoming photography
book Looking Up: Images to Uplift & Inspire, I highlighted
some luxury properties with interesting exteriors because those are the
ones that stood out from a sea of homogeneity.
What are the top three things homeowners can do to make the best first impression?
I know I sound like a broken record, however, it needs to be underscored because people just don’t learn.
Three things that will make any home stand out is to declutter, new paint and professional staging.
Decluttering allows people focus on the wonderful space rather than
littered personal junk. Spruce up your home with a fresh coat of paint
for a quick facelift and to unify spaces for natural flow. A whole
generation of consumers have been socialized by HGTV to expect staged
properties during the shopping process. Buyers want to be wow’d which
will hopefully be reflected in offer prices.
Would you recommend the same improvements in Pacific Heights
as you would in Noe Valley, Piedmont or Palo Alto? Are there regional
trends sellers should pay attention to?
In order to be successful in real estate, you must understand your
consumer. The Bay Area yet more notably in San Francisco, a plethora of
micro-markets exist so each market deserves different approaches.
Piedmont is all about family, hosting dinner parties, and manicured
yards for kids’ parties. You wouldn’t remodel a sprawling Piedmont
estate in the aesthetic of a SOMA loft heavy with steel, brick, and
concrete which is in fact very appealing to young professionals in tech
and Millennials. The Casto, historically the gay ghetto, has gentrified
immensely with influx of young families. I am seeing a lot of bedrooms
staged as kids rooms in the Castro. You’ll see a lot of regional trends
in my book Looking Up, whose images draw primarily from
Northern Californian life and decor. I made sure to cite the location
and city of each photo. The eclectic nature of this area is astounding!
- See more at: http://www.nicheinteriors.com/blog/#sthash.OI6nHVXc.dpuf
